Spilt Milk Society are a Birmingham-based band making indie-pop/rock music. Starting out at house parties and building up an online presence of over 160,000 monthly listeners and 2 million total streams; they have been described by the likes of Fred Perry Subculture as one of Birmingham’s brightest future bands. Past shows include sell out Birmingham performances at the O2 Institute, Sunflower Lounge and Rainbow Courtyard as well supporting the likes of Superfood, Fickle Friends, TENDER, Toothless and Trudy and the Romance. Their performance at the Great Escape Festival on the BBC Introducing stage, hand-picked my Steve Lamacq, marked a successful 2017.
Moving into 2018, following the release of their Global Viral Top 50 song ‘She Tastes Like Summer’, Spilt Milk Society have just put out their latest single ‘Amsterdam’. Accompanying the new track is a music video made by Sounder Films in which the danceable, feel-good track is brought to life. The video depicts how two bored party-goers spice up their evening with a sneaky bottle of milk. After drinking some milk they return to the once tedious party to find that things have changed a lot. The events ultimately end with members of Spilt Milk Society, Josh Hyde and Harry Handford, being sacrificed by a ring of cows.
The lyrics themselves follow a character through the streets of Amsterdam as he undertakes a mental journey of self-discovery. Actually written in the capital of the Netherlands by lead singer Harry Handford, the overall message of the song is one of breaking free from the cycle of day-to-day life. Through the lyrics the song shines a light on deeper issues of social anxiety and drug culture whilst maintaining an air of positivity with the infectiously groovy music. However, everything takes a turn 40 seconds from the end as the track descends from a funk-infused pop song to a rock-ridden jam, dominated by triplet guitar riffs and wailing vocals. This is to resemble the character’s mental conflict coming to an end as he allows “the breeze”, as mentioned in the chorus of the song, to take him away from the regularity of life; musically portrayed by the continuous arrangement of percussion. Even as the song strips back the percussion is persistent, only to be stopped by the chaos at the end of the song.
01/03 Sunflower Lounge, B’ham w/ Marsicans
17/03 Sofar, London
08/04 Camden Assembly, London
19/05 Sunflower Lounge, B’ham
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